This website address is: It is the online hub for information related to Maja Vujovic (née Vlahović). It’s run by a small team of people whom Maja trusts with everything (nowadays largely meaning passwords and PINS). If you know Maja, you know that’s saying a lot (there’s a formula for passwords she made us learn, but we still sometimes get some login data wrong. Let’s just say it’s tall order and leave it at that.)

As you can imagine, we value our visitors’ privacy – and we have written this policy about it. Sure, we had to, for peace of mind (something something legally obliged) but you knew that. What we didn’t have to do is make the privacy policy understandable. But Maja insisted we do. (Something something so does privacy-focused regulation, if you read it). So here it is, in plain English.

Effectiveness and limitations

This privacy policy is effective July 2021 (this just means we last updated it at that time). it tells you what personal information we might automatically collect from a visitor (that’s you), or from a registered user (that’s hopefully also you, some day) and what we will and will not do with that information.

We have to emphasize that we do not control or govern other individuals or organizations (i.e. anyone who doesn’t know Maja’s password formula) and therefore we cannot be responsible for how they might collect and process your information. So if you choose to follow a link or visit a web address that we mention on this site, do not rely on us to protect you there. Make sure you first check their privacy policy before interacting with them.

What’s the big deal with the privacy anyway

Well, it is a big deal, because for the last twenty years roughly, the whole World Wide Web, including Social Media, has operated on the basis of identifying, tracking and eventually earning from your varied interests (it’s called “monetizing your attention”).

That was mostly done by the good guys. Sooner or later, they just wanted to sell you something they pretty rightly guessed you might like and they want to be able to automatically show it to you, for bigger profitability.

Now, the bad guys, they might want to know your political affiliation, in order to gauge – or guide – how you vote (yes, the alphabet soup guys!) Other bad guys might want to steal your identity, for really ugly reasons that you would not approve (e.g. buying with your money – but without your consent – a ton of things you would not normally buy.) Or worse.

All this is possible because you might not be careful enough with your personally identifiable information.

Wait, what? What’s the personally identifiable information?

“Personally identifiable information” can be any information available online that can be used to identify you as a real individual. For example:

  • your name, your email address, your phone number, your billing address, your shipping address (those very things that your favourite e-commerce sites know whenever you login to buy just about anything from them)
  • your business email address, your work-related user ID and/or your password
  • your credit/debit card information (the number, when it expires, etc.) – we don’t ever ask you to submit any such information, but if you do elsewhere, it is personally identifiable information (it has your name and address on it, right?)
  • any account-preference information you might provide to a platform (whether you like Hip-Hop or Jazz or Classical music, or Young Adult Romance novels, also your pet food preference etc.)

Now that we got your attention, here’s a bit on your information that is not personally identifiable (not easily, anyway)

We automatically get information that doesn’t readily identify you. Every time you visit our site, it automatically records:

  • your computer’s IP address and domain name (which strongly suggests from where your device is accessing the Internet)
  • any session data for your session, when our computer ‘talks’ to yours while you are either logged in or are just visiting our site.

We may use this information, individually or collectively, to technically administrate our website; to learn more about how our visitors interact with our content in order to tweak it as needed; for any subscriber account administration; and generally, to keep Maja happy.

A word of caution: if one can match this anonymous website data with some LinkedIn data and with, say, some Facebook data, one could sometimes personally identify some visitors with a high degree of confidence.

But this would take time that we don’t have. The aim of this website is the opposite: to provide you with information we think you might need. We don’t need your personally identifiable information, except when you explicitly submit it to us, in a comment or as a subscriber.

Here’s what we do with your personally identifiable information

It is entirely up to you whether you wish to disclose any personally identifiable information to us, in a comment or as a subscriber.

If you choose not to, it might be difficult for us to register you as a subscriber or to provide you with a way to publicly comment on our website.

If you do provide personally identifiable information to us, we will:

  • use it only as needed in order to honour any Terms of Service that you agreed to, e.g. to provide you with the content you have indicated an interest in (such as our newsletter) or with information we believe you need to know or may find useful, such as (for example) news about Maja Vujovic’s services and products and/or any modifications to the Terms of Service;
  • process it collectively with other information in such a way that we cannot reasonably determine your identity (e.g. through statistical compilations);
  • take reasonable precautions to protect that information, prevent misuse and unauthorized access, disclosure, alteration and destruction;
  • keep that information on file only as long as you want to be a subscriber to our content and delete it from our records at your request;
  • share it only as necessary to protect the rights, safety, or property of Maja Vujovic or other rights owners associated with this website; this may include e.g. exchanging information with other organizations concerned with protection from fraud and/or with reducing risk;
  • share it only with outside auditors who have agreed to keep the information confidential;
  • share it only as required by law, for example, in response to a subpoena or search warrant;
  • NOT sell, rent or give it to a third party, ever.

Cookies uses “cookies” to store data on your computer. We may also link information stored on your computer in cookies with personal data about you as a specific individual, which we store on our servers, if you are our subscriber. If you set up your web browser(s) to prevent cookies, you might not be able to use some of the features of our web site(s).

Your privacy responsibilities

To help protect your privacy, be sure:

  • not to share your user ID or password with anyone else;
  • to log off the web site when you are finished;
  • to take customary precautions to guard against “malware” (viruses, Trojan horses, bots, etc.), for example by installing and updating suitable anti-virus software.

External data storage sites

We store your data on servers provided by third party vendors with whom we have a hosting contract. To the best of our knowledge, these servers are located in Serbia.

Notice to European Union users operations are located primarily in Serbia. Serbia’s Personal Data Protection Law is in line with EU’s GDPR. If you provide information to us, we will not transfer it to the United States or any other country deemed unacceptable under GDPR. By providing personal information to us, you agree to its storage and use as we described it here.

Changes to this privacy policy

We can and might change this privacy policy as we see fit or appropriate or necessary to keep it in line with any legal compliance requirements or any substantial changes in our business practices. If you have given us an email address, we will attempt to notify you, via that address, of any material change of this privacy policy.

Questions or comments?

If you have questions or comments about our privacy policy, contact us via any of the ways described in our Contact page at